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Fashion Trust US (FTUS) — the non-profit launched in November 2022 dedicated to nurturing young American design talent — held its inaugural awards in Los Angeles on 21 March. Aisling Camps, L’Enchanteur and Jacques Agbobly were among the six prize winners.
Fashion Trust was set up by Tania Fares as the charitable arm of the British Fashion Council in 2011. She went on to launch Fashion Trust Arabia, before embarking on the US edition. FTUS wants to champion designers — particularly those from underrepresented backgrounds — by helping them to grow and scale their businesses.
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Aspiring beauty influencer Sydney Morgan started posting “how to” videos for her special effects make-up on TikTok in 2020, after limited success with Instagram and YouTube. She quickly reached 8 million TikTok followers, with popular videos racking over 5 million likes. Yet, her income as a creator from the TikTok creator fund and affiliate links was “almost nothing”.
