Tarnasky said she started Love Olive Co because she noticed there weren’t a lot of clothing stores in Rexburg, Idaho. Since then, her store has expanded to Arizona, with two stores planned for Utah. She said the bestsellers of her store tend to be the dresses, but the elevated tops work as well. Many women who buy her clothes are college students, but a good number of them are moms who are looking for comfortable, fashionable clothes that are more reserved.