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The Serbian-born designer studied architecture and applied arts at the University of Belgrade before moving to London for further studies. Ilincic graduated with her master’s degree in womenswear from Central Saint Martins in 1999, where she trained under the late professor Louise Wilson OBE. “When I interviewed at the institute, Louise Wilson asked me, ‘what do you want to do with your life once you graduate?’ So I said I want to start my own label, and I remember she was laughing at the time and thinking, ‘wow, those are very ambitious plans,’” she recalled.

For Ilincic, expressing herself and communicating through clothing was always an inner calling, and in 2005, she presented her first collection at London Fashion Week. Then, in 2014, she took the plunge and opened her flagship store on London’s Mount Street, designed by legendary architect Sir David Adjaye.

Ilincic’s designs have become a celebrity staple through her eclectic color combinations and architectural silhouettes. Her inclination towards bold colors stems from her home country and is also reminiscent of the past works of the remarkable Christian Lacroix, who she considers an icon.

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