Oh Shit He Is Risen Shirt

The brand let customers determine the cost of 29 new pieces of sportswear by listing them at wholesale prices at noon on Monday. (Wholesale can cost over 50% less than what shoppers would normally pay on the brand’s website.) As customers shopped, the wholesale price went up in small increments until the stock sold out. The more people who added a piece to their cart, the more likely shoppers would get it at a discount. For instance: the sweatpants Elder purchased would have cost $320 full price. The price set by customer demand would become the “forever price” for all restocks of that item going forward.