Official Niall Horan Cult Member Shirt

London: home to Buckingham Palace, black cabs, Selfridges, and now, George Northwood’s new salon, which opened this week on Boundary Street in Shoreditch. Known for his work with A-listers, from Alicia Vikander and Claire Foy to Alexa Chung (whose much-imitated bob is his handiwork), Northwood’s second salon in the city (the other is on Wells Street) will make his signature effortless “undone” effect easily available to east Londoners.

With fashion weeks set to be digitised, tech companies offering video streaming are working to become the platform of choice. Fashion’s trade bodies from the British Fashion Council to the Council of Fashion Designers of America have begun establishing websites for fashion week content, but there is not a single, dominant platform to host videos.

That sets up Facebook’s Instagram and Google’s YouTube as the incumbent video platforms for fashion, but Amazon’s Twitch could also seize the opportunity to become the digital version of the Carrousel du Louvre in Paris. All three are working with the British Fashion Council on its digital platform, which debuts today but adoption may take time: Chanel launched a digital cruise collection yesterday, a seven-minute film on its website.

Niall Horan Cult Member Hoodie
Niall Horan Cult Member Sweatshirt
Niall Horan Cult Member Long Sleeve T Shirt
Niall Horan Cult Member T-Shirt