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Crocs maintains post-pandemic popularity
During the pandemic, Crocs enjoyed a surge in popularity thanks to the shoe’s easy-to-slip-on nature. However, as regular activities resume, the craze for crocs remains strong. While stock prices for other pandemic winners like Peloton, Etsy and Zoom have all dropped, Crocs’ stocks have increased by a whopping 167% since January 2020, writes Jordyn Holman. The brand owes its longevity to a consistent stream of new products, effective marketing and celebrities sporting the shoes at award shows.

What’s the long-term impact of TikTok’s “De-influencing” trend?
TikTok’s latest beauty trend is “de-influencing,” where, rather than promoting a brand, influencers warn followers against buying certain products. However, as the trend wanes, there could still be long-term ramifications. Various beauty industry insiders shared their thoughts with Robin Mosley at Beauty Independent. Danielle Gronich, CEO of Clearstem Skincare, thinks “de-influencing” is comparable to misinformation trends, and customers will no longer know who to trust. Meanwhile, Osmaan Shah, CEO of Formulate, thinks that “de-influencing” fosters critical thinking and transparency between influencers and audiences.

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