The most dramatic, of course, was the full-on princess gowns by Nicole + Felicia that Swift wears to perform “Enchanted” in—an enchanted design indeed. With each look more dazzling the next, there was an intentional choice from Swift to use her stage fashion to speak to the music she performs. The same sentiment came from the designers themselves, most of whom did custom creations. “I always want to create couture for the music,” says Puglisi. “We took an artisanal approach to craftsmanship—when you create for a concert in a stadium with so many people, everything must be eye-catching.” In other words, best believe she’s still bejewelled.