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We are proud to open Fendi Factory to our clients and press, making it live outside the day by day for the upcoming Men’s fashion show in June during Pitti Uomo,” said Serge Brunschwig, Fendi’s chairman and CEO, in a statement. “It is a special place for our artisans and local community as it represents Fendi heritage and creativity, nurturing precious handmade abilities of its artisans and preserving Made in Italy.”