Overwhelm has taken the pleasure out of clothes shopping. There is an avalanche of style advice on social media, so many new brands, so much advertising, so many ways to shop – online versus bricks and mortar, renting versus secondhand – and fear of ridicule looms large. Many of the cries for help on internet stylist forums reflect this. “Can I really get away with wearing a tangerine trouser suit?” “Is this much leopard print too Bet Lynch?” “Am I too old for pleather?”