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My grandma, Vera – who was 52 when I was born – liked to be what she termed “smart”, but definitely conformed to standards of what was “acceptable” at the time. She bought most of her clothing from charity shops or Marks & Spencer. The charity shop dream was to find secondhand items from Jaeger, Windsmoor, Planet or – the holy grail – Dannimac.

She did have a personal style and occasionally wore very loud earrings. But she knew what she was “supposed” or “allowed” to wear and which brands would provide it. Clothes were a pleasure.

On the brink of 50 myself, I realised recently that all those reliable “grandma labels” have either disappeared or only exist in some other incarnation: BHS (tanked in 2016), Debenhams (folded into Boohoo.com after liquidation in 2021), C&A (still operating in Europe but the last UK stores closed in 2001), Jaeger (now on sale at M&S). House of Fraser closed 31 of its 59 stories in 2018 and was bought out by Sports Direct (it has a new flagship store in Wolverhampton called Frasers).

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