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In a floor-through loft in SoHo one Friday night in January, Vincent Ferraro was selling luxury clothing. Sort of.

On one side of the room, a tattoo artist covered a young woman’s palm in an illustration of a bankroll. Some people flipped casually through the racks of Chrome Hearts and Enfants Riches Déprimés, but Mr. Ferraro — sinewy, with a shaved head and covered in tattoos — didn’t pay them much mind. Instead, he poured shots of Patrón, posed for Instagram photos and occasionally disappeared with one of the several women who had come to vie for his attention.

On the men’s resale clothing site Grailed, Mr. Ferraro, who before the pandemic worked in nightlife, most recently as general manager and creative director of Rose Bar at the Gramercy Park Hotel, sells under the handle 4GSELLER, and in the last couple of years, has become the go-to for rare Chrome Hearts, recent-season Louis Vuitton statement pieces and thrashed vintage dirtbag T-shirts, building a business that he says has annual revenue in the low seven figures.

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