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She sees her main task as reducing what she calls her clients’ “overload” – too many clothes, not enough storage space, the pressure to buy more. She gets people to pick out the clothes they already own that mean the most to them and then she works around that. If you are going to buy anything, invest in “better basics”. It’s pretty simple, she says: “If you’re not comfortable, you won’t be stylish.”

Karen Arthur, a teacher turned stylist, activist and host of the podcast Menopause Whilst Black, says: “I get more compliments on my style as a woman in my 60s than I did in my 20s or 30s.”

Ten years ago she ended a 30-year career in teaching and her beloved aunt died. She began documenting the link between her mental health and her sense of style on social media: “I was diagnosed with anxiety and depression – and I realised I was menopausal.” As she cleared out her aunt’s flat, she found that the only thing that cheered her up was hanging on to her aunt’s favourite outfits.

“She wasn’t into fashion but she was into good clothing. She had this St Michael maxi skirt and a C&A pleated skirt that I really took to. At the time, most days I didn’t even feel like getting dressed but those were the things I would reach for because I missed her. So I started talking about that under the hashtag #wearyourhappy.”

She says it took her “about another seven or eight years” before she truly, properly realised that she just didn’t “care what other people think” and began to wear whatever she felt like. At that point she gave away 95% of her wardrobe to charity.

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