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It’s something those in the world of fashion have to be aware of as people cut back.

But that doesn’t mean it’s a bad time for the industry, it just means getting creative.

That’s according to Josephine Philips who founded SOJO, an on-demand app that repairs clothes.

The 25-year-old wants people to think twice about throwing clothes out and instead think about fixing them.

“We really want people to think of repair as something exciting. It’s an experience you can enjoy,” she tells BBC Newsbeat.

Josephine says the idea for the app came to her when she needed a piece of clothing altered, but didn’t know how to do it herself.

“I, like so many others, had no idea how to sew, so I wanted to make repairing and tailoring easy and convenient.”