Scott was the third designer to lead Moschino, carrying on the legacy of Franco Moschino, who founded the label in 1983 with pop art, camp and playful irony influencing his ready-to-wear collections. After his death in 1994, the label’s reins went to Rossella Jardini, who helmed the fashion house for some two decades — updating Moschino’s eccentric style for the 2000s and dressing pop icons including Madonna and Lady Gaga — before Scott joined in 2013.
Scott’s splashy debut for Moschino in 2014 focused on American consumerism, weaving the branding of McDonald’s, Hershey’s and Budweiser, along with the face of Spongebob Squarepants, into pieces shown on the runway. From this and other early collections, Scott’s reimaginings of Moschino accessories as everyday branded items — from Happy Meal handbags to cleaning spray bottle phone cases — were a particular hit.
The films felt fitting for Scott, who already treated Moschino’s runways like a stage or cinema set — and once even built smoke machines into his gowns.
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